Fri, 10 May 2019
Feeling powerless to make your events more sustainable? Want to make your events greener without having to ask your boss for permission or spending more money?
In her recent webinar, “5 No-Cost Ways to Green Your Events,” Julia Spangler, sustainable events consultant, offered tips for accomplishing just that, providing actions that event planners can implement right away to create more Earth-friendly events.
“Sustainable, zero-waste event planning can provide unexpected cost savings related to printing, event supplies, catering orders and more,” Spangler said in the webinar. “They may even allow you to surprise your boss with cost savings you didn’t expect, proving that green is not only good for your team but also for your business.”
Here’s how you can start making your events more sustainable today.
Ask Your Vendors About Sustainable Options
Talking about sustainability is how event professionals help the industry move toward a more sustainable future, so take the initiative by letting your vendors know that sustainability matters to you. Start by asking if they offer any sustainable options, as they may have some you haven’t taken advantage of simply because you haven’t asked.
“One of the most frequent comments I hear from vendors is that their clients aren’t requesting sustainability, while on the other hand, event planners simply assume their vendors are already being sustainable, so they don’t ask about it,” Spangler said. “This miscommunication is one of the biggest hurdles preventing events from becoming greener, but it’s also one of the easiest barriers to overcome, so all it takes is asking the question.”
If you’re involved in sending out RFPs, consider including a simple Sustainability Expectations clause, she added.
Work with Your Printer to Maximize Efficiency
While going paperless by putting all your event collateral online or in a mobile app is one of the top ways to make your event greener, creating an app isn’t a simple process, and it also requires a budget and boss approval. Even events that don’t print programs usually have some paper items, such as menus, signs and table tents. So while having a paperless event is a great goal to aspire to, you can be more sustainable with what you do print by being more efficient.
The size and shape of your print project affect how efficiently it prints. Most professional print jobs will start with printing multiple copies of a project on a large rectangular sheet of paper called a parent sheet, and depending on the size and shape of your project, more or less of that sheet will be left blank or wasted, Spangler explained.
“Always ask your printer how many copies of your project fit onto one sheet of paper and ask them if changing the size will allow more copies to fit,” Spangler advised. “Paper is one of the main expenses for a professionally printed project, so using less will result in noticeable cost savings.”
Share Carbon Offset Information with Your Attendees
According to Spangler, travel is the top contributor of greenhouse gas emissions from events, and if your event draws attendees from across the [...]